One of the success factors that helps Coldrift deliver qualitative applications with consistent reliability and latency is vertical integration. Vertically-integrated solutions are solutions that are much more tighly bound inbetween the layers.

An example of a vertically-integrated solution is an application that uses awareness of database-specific functions or database structure to speed up queries or implement failover functionality. Other examples of vertical integration are:

• boosting an application implemented in a higher-level language with modules written in lower-level language
• software that relies on specific functions of a specific operating system
• datacenter-aware …

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Coldrift uses a proven methodology by means of which it manages to achieve exceptional time-to-market: Software Growth Hacking. There is a direct connection with growth hacking in marketing, yet it requires a lot more explanation.

Below are 5 tips for Software Growth Hacking that will help you to improve your time-to-market:

1. Attack the most difficult area first

This tip is mainly related to managing your energy. Simply, the less difficult the next problem in line is, the more achievable to whole project looks. If you identify and attack the problems in reverse order of difficulty, it will be psychologically easier for you to complete the project. Indeed, skiing down the s…

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Businesses often do not have capacity to set up their own innovation teams or departments, or research technologies that might benefit them. There are many factors that impede even modern companies on this path: lack of resources, lack of budget, resistance to change, the need for siloing, tendency to maintain status quo.

Yet survival in the fast-paced world of technology strongly depends on the ability to reinvent the business, the processes and embrace technological progress. Before the middle of 20th century all growth was linear. You can spend your entire lifetime going from point A to B to C et cetera. Nowadays everything is exponential. Businesses that do not reinvent themse…

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